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浅谈SEM+SEO 数据分析结果更精准
发布时间:2018-01-16 16:49:33来源:

面对大量的数据,它依赖于系统筛选有效的词汇、源语、高效词汇等。SEM与SEO相互配合,通过准确的数据分析,选择高效的关键词,准确地覆盖用户的需求,控制和降低搜索引擎竞争的成本。
 

浅谈SEM+SEO 数据分析结果更精准


SEM位置波动比较大,可以通过异常的定位分析,即历史操作记录(最近的查询关键词的排名,创新素质,出价,匹配模式,以及区域的预算和时间,提升搜索词报告),根据历史运行找出初步判断的原因可能是由数据操作的波动的影响,然后查看广告推广。通过对数据的分析,SEM报价要善于总结,找出流量大、转化率低的关键词,制定相应的匹配模式,调整着陆页面,找出低流量、高转换的关键调整价格,以保证关键词的排序。


 
SEO通常可以通过六个主要指标来分析,如PV、UV、跳跃率、停留时间、页面数量以及新访问者的比例。UV告诉你目前有多少访客到你的网站,PV能反映出这些人是否喜欢展示内容,反应速度越高,可能就出了问题,久留站点就足以吸引用户,新老访问者的比例是站点粘度的反应。

 
结合SEM和SEO的数据分析结果,可以更准确地发现网站存在的问题,帮助企业选择高效的关键词,准确地覆盖用户需求,控制和降低搜索引擎竞价的成本。


In the face of a large amount of account data, it depends on the system to screen effective words, source words, efficient words and so on. SEM and SEO cooperate with each other, through accurate data analysis, select efficient keywords, accurately cover users with demand, control and reduce the cost of search engine competition.
SEM position volatility is relatively large, can through the abnormal positioning analysis, namely historical operation records (recent query keywords ranking, creative quality, bid, matching mode, and the promotion of regional budget and time periods, the search terms report), according to the historical operation to find out the reasons for preliminary judgment may be affected by the fluctuation of data the operation, and then view the advertisement promotion. After analyzing the data, SEM bids should be good at summarizing, find out the key words with high traffic flow and low transformation, make corresponding matching mode and adjustment adjustment of landing pages, and find out key adjustment prices with low traffic and high transformation to ensure ranking of keywords.http://www.hfjiaan.cn/
SEO can usually be analyzed by six major indicators such as PV, UV, jump rate, stay time, number of pages, and the proportion of new visitors. UV tells you how many visitors to your website at present, PV can reflect whether these people love to show the contents, the higher the rate of reaction is likely to be out of site problems, stay for a long time the site has enough to appeal to users, the proportion of new and old visitors is the site of the viscosity of the reaction.
Combining the data analysis results of SEM and SEO, we can find out the problems of websites more accurately, help enterprises choose efficient keywords, accurately cover users with demand, control and reduce the cost of search engine bidding.


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